飞禽走兽天天影院

专注互联网技术服务17年

DAXINGPINGTAIKAIFA,PINPAIWANGZHANJIANSHE、YONGHUTIYANGUIHUA、SHIJUESHEJI、QITADINGZHIHUA

QINGTONGGUOYIXIAFANGSHIMIANFEIZIXUN

鸡子黄 (国宴指定视频食品供应商)

项目背景:

      健力鸡子黄是北京二商集团旗下的品牌,同为二商旗下的品牌还有王致和、月盛斋、六必居、龙门米醋、白玉豆腐等。健力鸡子黄是二商集团最新推出的国际专业领先品质的婴幼儿速溶纯蛋黄粉品牌,具有更高的营养性和安全性。该品牌致力倡导全新的蛋黄喂养方式,颠覆了婴幼儿蛋黄喂养的传统观念,为中国家庭提供更安全、更营养、更便利的优质放心食品。


客户诉求:

      JIZIHUANGSHIERSHANGJITUANZHENDUIYINGYOUERDANHUANGWEIYANGLINGYUYIGECHUANGXINXINGCHANPIN,KEHUXUZAICHANPINSHANGSHIZHIQIANJINXINGXIANSHANGXIANXIADEYUREJIPUDIAN。LIRU:CHANPINMAIDIANTILIAN,SHANGSHIBAOZHUANGSHOUFAJISHICHANGTUIGUANGCELVEDENG。


解决方案:

      在对客户诉求做了大量的业务梳理及精准分析后,我们对该项目品牌信息化提供从品牌、整合营销等各层级全方位渗入的咨询工作及平台的规划实现。为健力鸡子黄打造了以品牌官网为核心,辅之以产品B2C 体系、婴幼儿喂养知识小站、经销商管理平台、团购平台等为一体的品牌站群模式。品牌官网用以凸显品牌实力,B2C体系打造,知识小站为消费者提供智囊,经销商管理平台为项目招商及开拓市场提供有力的技术支撑,团购平台则可更好的为产品打开初期市场并快速聚拢消费受众进行了保障。

飞禽走兽天天影院      FANGAN:WEIPEIHECHANPINDEQUANMIANSHANGSHI,WOMENGUIHUALESANGEJIEDUAN:SHANGSHIYUREWENCHUANGJIEDUAN,ZHAOSHANGPUSHIJIEDUAN,ZHONGDUANXIAOFEIYINGXIAOTUIGUANGJIEDUAN。SHANGSHIYUREJIEDUAN,CONGYINGYOUERSHIPINANQUAN、WEIYANGGUANNIANDEWUQUWEIJUJIAODIAN,YIQUANWEIZHUANJIAXUEZHEDEXUESHUYANLUNWEIDAOYIN,DAKAIXINCHANPINDESHICHANGRENKEDU。TONGSHITONGGUOZHULIUMEITI,ZHONGZHIMEITIYINQIHONGDONG,KUODALIYIXIANGGUANQUNTIDEZHONGSHIMIAN。ZHAOSHANGPUSHIJIEDUAN,PEIHEGAICHANPINQUANGUOZHAOSHANGHUODONGDEQUANMIANTUIJIN,ZAIGEZHAOSHANGLEI、CHUIZHILEIDEMEITISHANG,JINXINGDALIANGDEGUANGGAOJIRUANWENDEJINGZHUNTOUFANG。QUEBAOSHIXIANZHAOSHANGHUIYIHUODONGDEZAIJIMEITISHANGSHISHIPUGUANG,XINGCHENGGENGDADEYINGXIANGLI。ZHONGDUANXIAOFEIYINGXIAOTUIGUANGJIEDUAN,YIHULIANWANGYINGXIAOWEIZHONGXIN,TONGSHIQIDONGGESHENGJIWEISHIDEDIANSHIMEITIGUANGGAO,GONGJIAOGUANGGAO、ZAZHIPINGMEIDENGXINXINGJICHUANTONGMEITIDEZONGHEXUANCHUAN。ZHEISANGEJIEDUANDIEDAIJINXING,YIPINPAIXINXIHUAWEIHEXINCAIYONGLEDALIANGXINXINGYINGXIAOSHOUDUAN,ZUODAORANGXIAOFEIZHEXIANGDAO,KANDAO,MAIDAO。ZAIDUANDUAN6GEYUEDESHIJIANNEI,SHIDEGAICHANPINFUGAIQUANGUO160DUOGECHENGSHI,3600DUOGEZHONGDUANXIAOSHOUWANGDIANDEPUSHICHENGGUO,DANYUEJINGXIAOSHANGHUIKUANCONGSHANGZHANGLE60BEI!HUODELEKEHUDEGAODUHAOPINGJIRENKE!

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整合营销,营销推广,品牌官网,B2C电子商务

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