飞禽走兽天天影院

专注互联网技术服务17年

DAXINGPINGTAIKAIFA,PINPAIWANGZHANJIANSHE、YONGHUTIYANGUIHUA、SHIJUESHEJI、QITADINGZHIHUA

飞禽走兽天天影院QINGTONGGUOYIXIAFANGSHIMIANFEIZIXUN

全聚德 (中国第一例服务类中国驰名商标)

项目背景:

      ZHONGHUAZHUMINGLAOZIHAO,SHIWOGUODIYILIFUWULEIZHONGGUOCHIMINGSHANGBIAO。APECGUOYANPEICAI,“ZHONGHUADIYIKAOYADIAN”。


解决方案:

      ZHONGSUPINPAI:JIANGQUANJUDEDEPINPAISHANGSHENGDAOWENHUADECENGMIAN,BUJINJINSHIKAOYADIAN,GENGSHIDUIBEIJINGWENHUANAIZHIQUANGUOWENHUADEPINWEI。JIANGXIANYOUCHANPINFUSHUCHANPINGUILEIZHENGLI,BINGPEIHEXIANXIAPINGMIANMEITIJINXINGLITISHIXUANCHUAN。

飞禽走兽天天影院PINPAIQUNMOSHI:SHOUDOULVYOUJITUAN、QUANJUDEJITUAN、XINYANSHAJITUANSHISHIZHANLVEZHONGZU。ZHUMINGLAOZIHAOCANYINQIYEFANGSHANFANZHUANG、FENGZEYUANFANDIAN、SICHUANFANDIANYEJINRUQUANJUDEGUFENGONGSI。ZAIXUANCHUANCHANPINDETONGSHIDAIDONGPINPAIDECHUANBO。

营销创新:依靠全聚德的环境文化定位,充分利用其文化内涵做营销,既能够带动品牌增值,也能够扩大品牌影响力和品牌深度。

飞禽走兽天天影院ZHUTIKUANGJIAZHENGHE:NEIRONGCHUANDAWEIDIYIYAOSU。TIXIANQUANJUDEWENHUADIYUN,ZHONGGUOFENGYUMEISHIXIANGRONGHE。TONGGUOYOUXIUDESHEJIYUBUJUBAPINPAITISHENGDAOYIGEXINDEGAODU。YI3TIAOZHUXIANBINGXINGGUIHUAQUANZHANNEIRONG:

       DIYI,YILISHIWENHUAWEIZHUXIAN——“QUANJUDE“DEZUOTIAN;

       DIER,YIZAIDANGDELINGDAOXIAXINSHIQIBUDUANFAZHAN、ZHUANGDA——“QUANJUDE”DEJINTIAN;

       DISAN,YIGUOJIHUAYILIUPINPAIWEIZHUXIAN——“QUANJUDE”DEMINGTIAN;3XIANXIANGFUXIANGCHENG,ZAIBUTONGBANKUAIGEYOUZHUCI,SHIFANGWENZHEJIKEPINWEIYOUJIUDEYINSHIWENHUAYOUKEGANSHOUDAO“QUANJUDE”BUDUANYONGXIANXINDEHUOLI,GENGJIANENGTIHUIDAOCHENGWEISHIJIEDIYI PINPAIDEXIONGXINHEBAQI;MINGDIANJIESHAOGONGNENG,ZHONGDIANTUCHUJITUANCHANYEZHONGDEMINGDIAN,BINGZHENDUIDUIYINGMINGDIANTIGONGMEISHIXINWENDEDUIYINGLIANJIE,SHIQIZAIBUZENGJIACHENGBENDEQINGKUANGXIA,WEIWANGMINTIGONGGENGWEIYOUXIAODEXINXINEIRONG;“ZHONGGUOHONG”XIANGZHENGYOUYUANBODAERJINGSHEN,SUOYIWANGZHANCAIYONG“ZHONGGUOHONG”WEIZHUSE,ZHENGKETIXIAN”QUANJUDE“PINPAIWENHUAZHISHEN;”HUANGSE“DAIBIAOFUGUIXIANGHE,WULUNZHONGXIWENHUAHUANGSEDOUDAIBIAOYINSHI, SUOYIWANGZHANCAIYONG”HUANGSE“WEITUCHUSE;ZAIPEIHEDINGBUKUANGUANGTONGTOUDEZHANGCHENG、TIANTAN、GUGONGDENGYIXIEDAIBIAOZHONGGUOHEZHONGGUOWENHUADEDONGHUASHISHIJUEGANSHOUDADAOJIZHI,YESHIQIYEDEBIAOXIANDADAOJIZHI。

解决问题:

      SHIXIANLEJITUANCHANYEDEZIZHUFABU,GUANLIYUANKEYIHENFANGBIANDEDUIJITUANXIASHUCHANYEJINXINGFENLEIFABU;WEI“QUANJUDE“QUANQIULIANSUODIANJINGYINGGUANLIWANGLUOHUA、XINXIHUA、GUOJIHUADIANDINGJIANSHIDEJICHU。

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整合营销,营销推广,品牌推广,品牌设计

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